Historic South Central WELCOME HOME

Looming on the southern fringe of Downtown Los Angeles, the 10 freeway has stood for more than a half-century as both a physical and psychological barrier to the neighborhood’s resurgence. Now, a large mixed-use development proposed for the parking lots surrounding Broadway’s Reef Building could finally provide the impetus for change. According a May case filing from LADCP, plans call for the construction of 1,449 residential units and a 208-key hotel, supplemented by 85,000 square feet of retail uses.

This past June, Glendale-based PRH LA Mart shocked many observers when they announced plans for SoLA Village, a $1 billion development intended for two sprawling parking lots adjacent to South Broadway’s REEF Building. Consisting of 1.6 million square feet of new floor area, architectural renderings from Gensler and P-A-T-T-E-R-N-S portray shimmering condo towers and new apartment buildings along the path of Metro’s Blue Line. Although the project remains years away from groundbreaking, a new environmental study released by LADCP sheds light on both the timeline and the scale of the development program.