East Hollywood WELCOME HOME

A leasing brochure produced by CBRE and Kennedy Wilson points to a redesign of CIM Group’s proposed development at 5601 Santa Monica Boulevard, formerly known as Paseo Plaza. The project, which is described as a an “Urban Power Center,” dates back to 2006, when Culver City-based Continental Development Group first entitled the property. Under the revised proposal, CIM plans to rehabilitate the interior of the historic Sears Building - built in 1928 - as retail space, while its rooftop would be converted into a 20,000-square-foot park featuring with landscaping, outdoor seating and seasonal programming.

Nearly one year after acquiring the abandoned Sears Hollywood site at 5601 Santa Monica Boulevard, Los Angeles-based real estate firm CIM Group appears to be proceeding with long-delayed plans for a mixed-use complex on the property. The so-called Paseo Plaza development would rehab the vacant Sears building - portions of which date back to 1928 - and build multifamily residential units and retail space on an adjoining parking lot. According to a 2006 filing with the Department of City Planning, the project would create 375 residential units and more than 260,000 square feet of retail and restaurant space.

An initial study published by the Los Angeles Department of City Planning provides new information about Hollywood Presbyterian Medical Center’s proposed $200-million expansion. CHA Health Systems, owner of the medical campus at 1300 N. Vermont Avenue, filed plans earlier this year to add a five-story structure which would serve as the new home of its emergency department. The proposed building, currently labeled as the “Acute Care Replacement Hospital Building,” would also house operations for Hollywood Presbyterian’s surgical and NICU departments, as well as various ancillary functions.

A staff report to the Los Angeles City Planning Commission has unveiled renderings for Madison Avenue Park, a proposed half-acre green space in East Hollywood. Slated for a vacant city-owned lot at 1175 N. Madison Avenue, the property will feature public green space in the front and a community garden in the back. The park space, which is being created through a partnership between the Trust for Public Land and EPT Design, will offer grass fields, shade trees, seating, picnic tables, exercise equipment and basketball hoops.

A recommendation report from the Los Angeles City Planning Commission (CPC) has revealed renderings for Olive Hill, a proposed mixed-use development near Barnsdall Park in East Hollywood. The project, slated for a 1.6-acre site at 4900 Hollywood Boulevard, would consist of a six-story structure featuring 200 apartments, including 40 units reserved for low-income households. The proposed development would also contain slightly over 13,800 square feet of ground-floor commercial space, approximately 23,000 square feet of common amenities and 342 parking spaces in a partially underground garage.

An initial study published by the Los Angeles Department City Planning has unveiled new details about the SunWest Project, a residential-retail complex planned in East Hollywood by Los Angeles real estate firm Reliable Properties. The proposed development - slated for the northwest corner of Sunset Boulevard and Western Avenue - would consist of a low-rise structure featuring 293 dwelling units and approximately 34,000 square feet of ground-level commercial space. Residential units would consist of a mixture of studio, one- and two-bedroom floor plans, with 15 apartments reserved for very-low income households.

Last year, land owner Petros Tagylan broke ground on a new mixed-use development which is replacing a long vacant property in East Hollywood. The project, located on an approximately .79-acre lot at 5245 Santa Monica Boulevard, will consist of two low-rise buildings featuring a combined total of 49 apartments and 45,000 square feet of retail and office space. A five-story structure will front Santa Monica Boulevard, featuring 35 residential units on its three upper levels.

With the release of a draft environmental impact report (DEIR), a proposed mixed-use complex in East Hollywood has taken another step towards reality. The project, intended for a 1.1-acre site at 5750 Hollywood Boulevard, would consist of a seven-story edifice featuring 161 residential units on its upper levels. According to the DEIR, the low-rise building would offer an assortment of loft, studio, one- and two-bedroom apartments, 14 of which would be reserved for very-low income households.

Earlier this week, the Department of City Planning signed off on CIM Group’s amended plans for a mini shopping center at the northwest corner of Hollywood and Western. Details read as follows: The project proposes the demolition of five one-story commercial buildings; the construction of one new 39,667 square-foot retail structure that is 35 feet in height with 125 parking spaces located on the rooftop The architectural outfit handling the design work is McKently Malak, a firm whose portfolio consists mostly of suburban strip malls.

Hollywood Boulevard is rapidly evolving along the path of the Metro Red Line, but some neighbors are going into the future kicking and screaming. Beverly Hills based developer Sonny Astani announced plans in October 2012 for a mixed-use project just across the street from the Hollywood/Western subway station. High Line West would create 280 residential units, 12,000 square feet of ground floor commercial space, and an elevated public park. Sounds okay, right?